Leanne Moussa
Managing Partner
Leanne has mobilized nearly $10 million in heritage investment and led Canada's national energy consultation process, bringing both civic authority and commercial instinct to every engagement.
Who we are
Practitioners, not theorists.
We've opened the restaurants, mobilized the investors, and built the organizations. We advise from experience, in the neighbourhoods we now help others revitalize.
Between us, we have conceived menus, led kitchens, recruited teams, and most importantly opened restaurants and hospitality businesses that are still thriving. We have mobilized investors, navigated city councils, and built organizations from the ground up in the very neighbourhoods we now help others revitalize. We have stood where you are standing.
That changes the nature of the advice. We do not hand you a framework developed in a boardroom. We work through the decisions you face because we have already encountered them ourselves, in our own projects, with our own money and reputations on the line.
The result is counsel grounded in practice, not process.
Your project starts with a conversation.
Tell us where you are and where you want to get to.
Start the conversationMayet (Ma'at): the Egyptian deity of truth, balance, and order.
The people behind your project
Kate Berman
Senior Consultant
25 years developing hospitality brands from first sketch to full operation, with credits from Old Spitalfields Market in London to restaurant launches across three continents.
Masood Qureshi
Senior Consultant
30 years inside Canada's federal regulatory system, at the Competition Bureau and the CRTC, means Masood can navigate the policy and market analysis challenges that stop most projects before they start.
Michael Moffatt
Chef Consultant
Three decades in acclaimed kitchens, including The River Café in New York, the Rimrock Resort, and Ottawa's Beckta group, give Michael a practitioner's understanding of what makes a food concept genuinely work.
Melanie Gridley
Junior Consultant
Melanie turns ambitious ideas into fundable proposals. Her background in anthropology and community arts programming means she can articulate creative work in language that moves funders.
Ready to bring your project to the right people?
Tell us where you are and where you want to get to.